Book cover image of The Ultimate Question 2.0

Our recommended reading


Fred Reichheld is the man behind Net Promoter Score (NPS), which we reference in The Raving Fan Cheatsheet.

Since this book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.

We have helped dozens of businesses collect, analyse and utilise voice of the customer feedback to turn customers into raving fans.

We highly recommend this new version of Fred & Rob's book, particularly as you embark on the journey to turning customers into raving fans in your business.

* In the spirit of full disclosure, this page contains affiliate links, which means we may get a commissions if you decide to purchase via these links. We only recommend products & systems that we use and love ourselves, so you will be in good hands.