The LISTEN Loop™ Live Cohort 1
Maintaining healthy relationships with existing clients accelerates your business growth faster than anything-else. Hit the ground running in September and finish this year stronger than ever. Our three-week live cohort is for business leaders like you, ready to swap guesswork for your customers' own words. Your customers are ready to help you grow: are you ready to listen?
Marketing attracts them. Sales converts them. Relationships keep them.
Like all good relationships, the ones with your existing clients also need work.
Relationships revolve around communication. Two-way communication.
Your customers are ready to tell you how to grow. Are you ready to listen?
This 3-week cohort-based learning experience is for B2B and B2B2C founders and leaders in small and medium businesses who are ready to swap guesswork for their customers’ own words.
The blind spot – you built to this point on gut feel and experience. It got you here.
But it means the decisions that matter most, what to build next, what to fix, what to charge for, are educated guesses.
Most founders never ask their customers in a structured way. Not a thumbs-up review. A proper, deliberate listen. So they carry on guessing, and quietly leave money on the table: the client who nearly renewed, the friction nobody owned, the feature everyone wanted but no one requested.
Here is the uncomfortable part. You cannot see the gap, because you have never systematically looked.
You do not have a sales problem or a retention problem. You have a listening problem. And it is entirely fixable.
Introducing The LISTEN Loop™
This simple, repeatable framework provides a sustainable way to turn what your customers think into your next three business improvement priorities, and into revenue you would otherwise miss.
- Launch a survey: built around what you actually need to decide, not lazy questions
- Interrogate the responses: separate signal from noise and find the verbatim gold
- Spot the priorities: turn themes into a customer-evidenced shortlist
- Take action: do the few things that will actually move the needle
- Engage the audience: close the loop. Show customers you heard them, and watch loyalty grow
- Now do it again. Listening is a habit, not a one-off event.
In this cohort, you will master L, I and S, the listening and sense-making half, and get set to launch your survey. You will also have a clear map for T, E and N, where insight becomes action, revenue, and a stronger relationship with the customers who pay the bills.
You Leave with real outputs. And a plan.
You do not need to have run a survey before you arrive. You will build one during the cohort and use a live sample dataset to practise everything else.
- A launch-ready customer survey, built live in Google Forms or a similar tool
- The LISTEN Loop™ method and a question-design template you keep
- Hands-on practice interrogating responses and spotting your top three priorities
- A clear plan and a launch date you commit to before you leave
- A practical view of how to act on what you learn, and keep the loop turning.
Cohort 1 practicalities
- Kickoff: Tuesday, 11th August
- Duration: 3 weeks
- Sessions start: 2pm UK (BST)
- Sessions last: max 90 minutes
- Platform: Zoom (most likely)
- Bring: A laptop and a desire to learn, surrounded by others like you
Our promise to you
Ryan spent over 10 years working in customer success in leading software vendors, helping businesses to listen to feedback from their clients and turn it into actionable insight that drove tangible business improvement and increased customer value.
“I have turned my passion for supporting small and medium business owners into practical tools and a structured programme, so you walk away with something really useful for a very modest investment of your valuable time and money.”
Any other questions – please contact the [email protected]