The LISTEN Loop™ Workshop
Your customers are ready to help you grow. The question is whether you are listening. This three-hour workshop is for business owners who are ready to swap guesswork for their customers' own words. *Note: dates for upcoming workshops will be communicated post purchase*
Your customers are ready to tell you how to grow. Ready to listen?
The question is whether you are listening. A three-hour workshop for B2B and B2B2C founders who are ready to swap guesswork for their customers' own words.
The blind spot – you built to this point on gut feel and experience. It got you here.
But it means the decisions that matter most, what to build next, what to fix, what to charge for, are educated guesses.
Most founders never ask their customers in a structured way. Not a thumbs-up review. A proper, deliberate listen. So they carry on guessing, and quietly leave money on the table: the client who nearly renewed, the friction nobody owned, the feature everyone wanted but no one requested.
Here is the uncomfortable part. You cannot see the gap, because you have never systematically looked.
You do not have a sales problem or a retention problem. You have a listening problem. And it is entirely fixable.
The LISTEN Loop™
A simple, repeatable way to turn what your customers think into your next three priorities, and into revenue you would otherwise miss.
- Launch a survey. Built around what you actually need to decide, not lazy questions.
- Interrogate the responses. Separate signal from noise and find the verbatim gold.
- Spot the priorities. Turn themes into a customer-evidenced shortlist.
- Take action. Do the few things that will actually move the needle.
- Engage the audience. Close the loop. Show customers you heard them, and watch loyalty grow.
- Now do it again. Listening is a habit, not a one-off event.
In this workshop you will master L, I and S, the listening and sense-making half, and leave with a launch-ready survey. Then you will have a clear map of T, E and N, where insight becomes action, revenue, and a stronger relationship with the customers who pay the bills.
You Leave with real outputs. And a plan.
You do not need to have run a survey before you arrive. You will build one on the day, using a live sample dataset to practise everything else.
- A launch-ready customer survey, built live in your own Google Forms.
- The LISTEN Loop™ method and a question-design template you keep.
- Hands-on practice interrogating responses and spotting your top three priorities.
- A clear plan and a launch date you commit to before you leave.
- A practical view of how to act on what you learn, and keep the loop turning.
Practicalities
- Duration: 3 hours
- Format: In person or virtual
- Bring: A laptop
- Group size: Small and hands-on
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