Naming your business blog post

What’s in a name?

Where did the name Tall Poppy Leaders come from?

Let’s get straight down to it. There are lots of ways of naming a business or a brand. For example:

  • based on your personal name
  • based on the audience you serve
  • based on the product or service you sell
  • designed to ensure you maximise search engine ‘juice’ and get found

Is a personal brand the right approach?

Let’s start by looking at some of the considerations of naming your business after yourself. To begin with,  you do have the flexibility to take your business in a new direction, if it takes your fancy. So, imagine I set up a website design business and after a few years realised I don’t like that work, and instead want to focus on coaching, well then I can do that.

On the flip-side, if you have a name that people won’t readily remember or may have struggle spelling, well you create a blocker to them finding you online. And then there’s the question of ego… 

How much are you letting your business be defined by you as an individual? Are you in fact limiting it in some way down the line from growing ‘beyond’ you perhaps?

Creating a (non personal) brand

If you go this route, you start off by creating a faceless entity. Straight away, people have one extra step in front of them to find out who is behind the company. So, you have to be crystal clear about whom you intend to serve and how.

I see a LOT of me in the Tall Poppy Leaders brand name, which came to me back in 2016 after undertaking a series of coaching sessions.

First of all, in my corporate career, I am not shy about sticking my head above the parapet, despite the fact there may be consequences. In other words, I tell it how I see it and wear my heart on my sleeve. I stand tall and proud. Rather like a poppy. And the poppy has a fragility to it too. Oh, and my favourite colour is red; so what’s not to like.

As for the ‘Leaders’ part. At the time, I was taking part in a public speaking training programme and wanted to embody the target audience we are here to serve – namely new and aspiring entrepreneurs.

Generation X folks like me who have worked for a long time in the corporate space but who harbour the entrepreneurial spirit and a resolute desire to be heard, to make a difference in other peoples’ lives and to leave a lasting legacy.

I have oscillated between going down the personal branding route and having a company brand for quite a long time. So long in fact that I’ve been procrastinating on serving you, my audience.

As we turn the page on another COVID affected year, from 2021 into 2022, it’s time to put the message out there in a new way.

Start your own journey today

During the 25 years of my corporate career to date, one thing I have observed repeatedly is how some new technology, trend or idea comes to market perhaps five years before the market is actually ready for it. Well, there are so many aspiring entrepreneurs out there just like you, and that’s why I want you to come on this journey of self-discovery and self-actualisation with me in 2022 and beyond.

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